With a simple tweak to its label, Coca-Cola has placed the consumer at the centre of the Share A Coke campaign (now in South Africa having launched in global markets).
For Hunter’s 25th birthday celebration we were tasked with producing an unforgettable experience, which not only applauded the milestone but reinforced the brand’s identity, engaging people in an exciting way and rewarding Hunter’s fans for their loyalty.
Unveiling a new product means selecting not just the perfect venue or the exact guest list, but ensuring that when you reveal what’s headed to consumer’s shelves you don’t just
School, sport, social media, homework, projects, chores… teens are too busy for play-time, so when Fanta challenged us to find a way for them to look up from their cellphones
Experiential marketing is about so much more than activation or sampling and with the demand for campaigns to have digital legs this realisation has become more crucial.
In early 2013, we were tasked with creating an event to celebrate Bain’s Cape Mountain Whisky’s world title. The who’s who of Johannesburg rubbed shoulders at The Venue
Coca-Cola South Africa was looking to launch the new look and feel of PowerPlay through a strong experiential campaign.
Off the back of the highly successful PowerPlay Griffin Sessions campaign in 2012, our marketing strategy was to use PowerPlay Energy Drink’s involvement in the 2013 Design Indaba to further
The global airline made history with the world’s first “plane detecting” billboards. When each plane flew over the billboard it was triggered into action and told a story about the
Switzerland KPT is an insurance company that claims to have the happiest clients. To prove it a pinball machine was transformed to a Smileball machine which was mechanized to examine
Virgin Atlantic flies in the face of ordinary with all that they do, and they wanted to bring a taste of that to the streets of NYC. So they took
In this brilliant campaign Nike aimed to empower residents of Johannesburg to take their city back from the hands of crime. The campaign combined PR and social media in a
In 1989 Ayrton Senna created history for Honda with a record breaking lap in Japan. With The Sound of Honda experiential campaign people could be a part of this moment.
To promote the Samsung Galaxy S4’s eye tracking technology Samsung and telecommunications provider Swisscom with with brand agencies Heimat Berlin / Perfect Fools hosted an “All eyes on the S4″
The University of Engineering and Technology in Peru believes that engineering can change the world and they used a socially conscious experiential campaign to prove this. deal with a drop
“So Real it’s Scary”
In this promotion for the lifelike colours of their new range of IPS monitors, LG decided to pull a prank on innocent elevators users. IPS monitors
“A legendary journey doesn’t come from planning -but is borne out of spontaneity.”
Heineken launched an experiential campaign that surprised people with an unplanned and unexpected trip. The marketing strategy
“If a tree falls and no one hears it, does it make a sound? What if a tree makes sounds that everyone hears — would fewer trees fall?”
“You are not you when you’re hungry”
Cannes Lion awarded Snickers and brand agency BBDO for their ingenious use of Twitter in this campaign which aimed to show that small