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An emotional print campaign by the Australian Postal service
Info on www.trendhunter.com

If you really want to touch someone, write a letter.
In this age of instant messaging, email, and cell phones, we often think of communication as an immediate priority... Read more

TRADITIONAL ADVERTISING IS DEAD...
FRAGMENTATION IS THE 'IN THING’

Fragmentation is the increase in the number of available methods of getting your message to your audience
Info on www.trendhunter.com

Advertisers now look at what their competitors are doing right, and they figure out creative ways that... Read more

EVER WONDERED HOW APARTMENTS OF THE FUTURE WILL LOOK?

The phenomenon of Urbany has led to architects and designers having to be creative with their use of space….
Info on www.trendhunter.com

Less than 5 per cent of the world’s population lived in cities a century ago.  Recently, figures... Read more

CHEAPER AND CHEERFUL TAKES ON A NEW ROLE.

Functionall captures the phenomenon of simple, small and/ or cheap products and services designed for low(er) – income consumers in emerging markets, with cross – over appeal to consumers in mature consumer societies.

Goods and services especially designed for emerging markets often incorporate one or more of the following... Read more

MASS MINGLING: How technology is driving people to connect, meet up and mingle in the “real world”.

Info on www.trendwatching.com

Long gone are the days when ‘online’ was synonymous with social isolation and loneliness.  In actual fact, we are now witnessing the exact opposite... Read more

THIS MONTHS VIDEO ARTICLES:

DON'T LIE WHEN YOU CAN TELETRANSPORT…

Andes beer created an advert that simply has to be watched... Read more

A FLASH OF DISRUPTION GOES A LONG WAY..

Flash mobs and Guerilla marketing tactics are becoming ever more popular world wide.

The never-ending search for a way to break through the ever-increasing marketing clutter, has forced marketers to look for unique ways in which to connect with consumers... Read more

WHEN IN DOUBT... MAKE IT FUN!!

The rise of the “fun theory” has led to some interesting research findings and effective marketing campaigns..

The fun theory is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better... Read more