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Apr 06
Brand Marketing: The Power of Searching and Locating

Brand Marketing: The Power of Searching and Locating

trends-search Searching and locating online is the new seeking, as it saves consumers time, makes it impossible to forget or miss out, and thus ultimately gives them yet another level of control. The online search landscape is changing so fast that half of what we knew a while ago about searching mechanism optimization is now outdated. Searching and locating is playing a bigger and bigger role in every aspect of brand marketing. Online sources of reference, including social networking sites are increasingly becoming the most trusted purchase decision influencer.

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