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Feb 03
Boursin Sensorium by BEcause Brand Experience

Boursin Sensorium by BEcause Brand Experience

For French cheese brand Boursin, indulgence is everything. So they came up with a rather more sophisticated approach to flavour sampling. The Boursin Sensorium toured key food events, combining a virtual reality (VR) experience with live sensory engagement to immerse consumers in different flavour.

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