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Jan 09

Dance Like Lorde

BBDO Argentina has launched "Move Like Lorde" to promote Lorde's new album "Pure Heroin". Fan's and music lovers where invited to dance Lorde's unique dance style. Universal MusicĀ and BBDO Argentina used kinetic technology to judge how precise fan's could mimic Lorde's dance moves, the closer the match the bigger the discount they would receive when purchasing the album

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