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Jul 09
A Donation Booth That Lets People Contribute With Hearts

The Blind Booth – Contribute With Heart not Eyes

When people donate they always pick their less valuable bill. The Juan Antonio Pardo Foundation needed an effective way to raise enough funds for their blind children. That's why Y&R, Bogota, Colombia, created The Blind Booth, a donation booth completely dark on the inside. This way they placed people in the position of these kids and invite them to donate with their heart and not with their eyes.

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