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Feb 04
Heineken Sensation Brand

Heineken Sensation Brand

Heineken was looking for non-intrusive ways to interact with people at the Sensation Dance events in Asia. They came up with audio-responsive wristbands that were handed out at the entrance of the event. As the DJ played the dance version of the Heineken music campaign track later in the evening, all 45,000 wrist bands came to life, engulfing the entire stadium in an ocean of green light.

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