Great example of a shopper marketing-driven campaign. There are not that many great shopper marketing ideas around but this one raises the issue of why not?
A.K.A. Expensify Th!$ is a hybrid music video, PR stunt and product demo all rolled into pop culture. Great example of well crafted e-commerce.
Coors Light created the world's first Frozen Foosball table. The hotter the game gets, the bigger is the refreshment.