Oct 04
How Nike Empowered Jozi's Citizens - Experiential Campaign

Nike Empowered Jozi’s Citizens With An Experiential Campaign

In this brilliant campaign Nike aimed to empower residents of Johannesburg to take their city back from the hands of crime. The campaign combined PR and social media in a way that not only tapped into people’s emotions but also created a custom made experiential movement that tied in with Nike’s identity and something South Africans strongly resonate with. The PR and social media campaign culminated in a night race through Johannesburg’s inner city, and it broke down divisions and united people in a strong cause. This was a brand activation with punch, personality and power.

1 Comment

  1. Tina
    February 13, 2017 at 7:02 am ·

    Wow, that looks fauoubls Katie! You always decorate your cakes so nicely!I haven’t tried making a chiffon cake, but after seeing this I really must get round to trying it!

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