Great example of a shopper marketing-driven campaign. There are not that many great shopper marketing ideas around but this one raises the issue of why not?
A.K.A. Expensify Th!$ is a hybrid music video, PR stunt and product demo all rolled into pop culture. Great example of well crafted e-commerce.
To announce that it now delivers McDonald’s in New Zealand, Uber Eats decided to play a joke – not on a person, but on Auckland Aquarium’s iconic Shark Bus.... read more →
A Game of the hidden Throne, Perhaps a joust? What about donating Blood? These are the amazing and inspiring trends that exploded through the physical and digital worlds of... read more →
Coors Light created the world's first Frozen Foosball table. The hotter the game gets, the bigger is the refreshment.
Whisky is one of the most popular alcoholic drinks in the world. However, whisky fans are getting older as time passes, while younger generations see it as an out-of-date,... read more →
XFINITY recently surprised a couple customers who are Fast & Furious super fans by taking them on the ride of their lives, and straight “into a scene” from the latest... read more →
Smoke detectors trigger a billboard to react to passing-by smokers and nudge them into healthier habits.
Building new relationships can be quite the challenge these day, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark,... read more →
The Parisian Road Safety Authority gives pedestrians quite a shock... for their own protection.