So often we focus our attention on just the one side of the story. Stories aren’t objective, they’re selective. The BBC ‘See Both Sides of the Story’ campaign shows us that the news agency works to be as un-biased as possible. Seeing both sides of the story helps the viewers to gain more perspective on the topics presented/covered. The Campaign used clever branding on corners of buildings etc to show how the full picture can change perspectives on topical issues. This is an effective, memorable way in which BBC conveys its keep benefits/ selling proposition. The effectiveness of this marketing campaign has been mirrored locally by The New Age Newspaper.