We were tasked with producing an engaging installation that would trigger creatives most memorable moments with an ice cold Coca-Cola. We created a space that captivated the creative imagination of individuals and brought to life the iconic Contour shape. With a simple competition mechanic we dropped off “doodle pads” on the seats of the creative delegates, and encouraged them to get creative and stand a chance of winning a Ekocycle 3D printer. We had the 3D printer live on stand, printing designs submitted by the delegates each day. By the end of the Design Indaba, we had helped the creatives identify their most memorable “Coke moment” by inspiring them to share these moments through the use of the iconic coke bottle.
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