MCCAFE at the 2018 SAFTAs
Following a milestone of grand store openings, Mc Donald’sSouth Africa introduced the much acclaimed McCafe offering to the public with unprecedented success. To maximize the headline sponsorship with the SAFTA’s, in 2018 McCafe created a VIP service experience at the annual film awards utilizing McCafé warm beverages. OLC created mobile coffee car stations at key locations within Suncity, showcasing the mouthwatering frappe and coffee offering.
A lounge styled multimedia section allowed attendees to “Take a Moment” while enjoying the experience of the SAFTA’s awards. These VIP moments, hosted by Somizi Mhlongo, created great social atmosphere at one of Mzansi’s most talked about social engagements.
- Date January 26, 2017
- Tags McDonald's