Clinique Black Honey

Clinique Black Honey

The Black Honey Lipstick “The Difference is You” launch aimed to engage Gen Z’s by driving trial, advocacy, and buzz for the viral Clinique Black Honey. Our goal was to build a distinct communication platform around its “universal shade” and “one shade fits all” messaging, capitalizing on the existing groundswell and social media buzz to convert Gen Z into brand advocates across TikTok and Instagram.
#TheDifferenceIsYou #BlackHoney #CliniqueSouthAfrica