Christmas with Coke
We took the simple pleasure of drinking a Coke on the road during the Christmas holiday time. We knew that for many, the road home was a long one – so we decided to reward those who braved the crowds and long queues to be with their loved ones. By targeting the busiest days at bus stations and taxi ranks, as well as the busiest bus and airplane routes, we helped to make the journey feel a little shorter… and taste a little better.