Fuze Tea Experiential Takeover

OLC drove an experiential campaign for the Fuze Tea Lowcal range with a beautifully designed stand consisting of a Fuzeology bar, massage area, selfie zone, and gaming zone.  

These zones were designed to entice shoppers to take a “Me-Moment” during their time spent at the mall.

Customers were invited to try a free sample and were also encouraged to purchase either 6x 330ml cans or 2x 1.5L inside the Pick n Pay or Checkers in order to stand a chance to win one of 3 awesome prizes: an eco-friendly silicon straw, a notebook or a consol bottle filled with a variant of their choice & enhanced with fresh mint or lemon, prepared by our designated Fuzeologist!