First Time

“When is the Last Time you did something for the first time”

Challenged to bring the brand question of ‘When was the last time you did something for the first time?’ while pushing tasting opportunities close to the point of purchase, we toured key malls across the country with a sampling experience that went beyond the everyday. While many stepped up to try a FUZE Tea, it was only the truly brave who chose to step through one of the FUZE Tea mystery doors and into the unknown. Walking straight onto a feigned set of a telenovela, they found themselves at the centre of a humorous scene that had brand at the heart – the results were filmed and shared with each consumer. From the hair-flipping dramatics of would-be Oscar winners to the discovery that chivalry is not in fact dead, all those who participated had a first time full of surprise and delight.

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