Jameson Journeys | Bots & Zam

Jameson Journeys

With the objective of making a splash on digital, Jameson launched a Community-focussed campaign to connect, engage and uplift in both Botswana & Zambia.

The strategy revolved around the upliftment of a community, with weekly nominations of areas that at the end of the campaign would receive a makeover. Throughout the campaign period, smaller winners were selected as an incentive for users to engage.