Safari in the City

Offlimit facilitated the launch of Maybelline Leopard Lash Mascara on the 26th of January 2012, with an experiential event that was inspired by the New York 2012 calendar of the “working woman”. Outfits and models were designed and dressed according to the theme, and Maybelline branding featured throughout. Sophistication reigned supreme, which was evident in the venue: a luxury penthouse, showcasing Table Mountain in the background, and having Blush ‘n’ Base to end off the night did not hurt either!

Overview

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