Bepanthen needed to join the tattoo aftercare conversation and make their product the go-to choice for tattoo aftercare. They needed to show that they were here for tattoo aftercare and throughout people’s journeys. How?
- Through tattoo artist collaborations and affiliations.
- Through great influencer-led storytelling content.
- Through individuals sharing their tattoo stories with the world.
Tattoos are deeply personal and constant reminders of some journey people have been on – Bepanthen wanted to be a part of it from the beginning right to the end and get South Africans sharing their very own tattoo stories.