#MYTATTOO MYSTORY

#MYTATTOOMYSTORY

Bepanthen needed to join the tattoo aftercare conversation and make their product the go-to choice for tattoo aftercare. They needed to show that they were here for tattoo aftercare and throughout people’s journeys. How?

1. Through tattoo artist collaborations and affiliations.
2. Through great influencer-led storytelling content.
3. Through individuals sharing their tattoo stories with the world.

Tattoos are deeply personal and constant reminders of some journey people have been on – Bepanthen wanted to be a part of it from the beginning right to the end and get South Africans sharing their very own tattoo stories.