Leads generation is key in the financial service industry and in 2016 we played a vital role in supporting Old Mutual on the My Money Plan. With the objective of generating leads, the My Money squads hit the road and got busy gaining the confidence of South African consumers. Activations were set up outside a number of Old Mutual branches across South Africa and in reception areas during corporate sales events. The expertly trained, professional brand ambassadors were equipped with My Money Plan Information and iPads to capture the details of those keen to take the conversation further with an Old Mutual consultant. It was a unique opportunity for our top-end brand ambassador team to help South Africans stay financially healthy with the My Money Plan. The team were able to generate over 6 000 leads per activation which resulted in over 2 million rands worth of Sales. Experiential marketing by Offlimit Communications has shown to leave a lasting impression on the audience and grow brands to new levels, through sampling doing what they do best: Growing your brand.