Sparletta ‘Eyakho! It’s Yours

A taste of home.
It is a story of resilience and revival.
Our marketing campaign for Sparletta was a massive undertaking. It included product placement in the popular show Uzalo, a PR Stunt, radio ads on 9 community radio stations, 30 billboards in key locations, and over 200 murals.
Shoppers amplified these “guess the flavour” sampling activations and interactive games, which drove meal pairings. Over 12 weeks, we reached 1.2 million consumers and, for the first time in a decade, got consumers talking about Sparletta.