Refreshing Like That

Sprite “refreshing like that..” campaign: The refreshment space is heavily contested by a number of brands and with Sprite looking to gain some traction with it’s new #RefreshingLikeThat positioning, an experiential solution that would viscerally bring refreshment to life in an only-Sprite-can-do way was needed. Enter the innovative Sprite Refreshment Umbrella. Not just shade, but refreshment dialed up to a whole other level, with a misting function built in to keep you #RefreshingLikeThat.