Wear You is a women’s empowerment movement powered by Sta-Sof-Fro to celebrate the #versastyle woman. In order to bring Wear You to life, 12 leaders in various industries were hand picked to share their personal experiences, truths and narratives as real women in an ever-changing world. The sessions saw these influentials sharing tips, insights and life experiences in a three-part interactive soiree of substance aptly named the Wear You “Salon Seminars”.
The PR campaign living in both traditional media and non-traditional media generated unprecedented media and consumer interest and engagement. Influencer marketing was also utilized to leverage off the ambassador social media followings and promote organic engagements through seminar ticket giveaways, igniting dialogue around the question “How do you Wear You?”, seeing social media flooded with campaign content throughout the campaign period.
- Date February 6, 2017