SUN MET WITH MUMM
When Sun International took over the reins of SA’s most prestigious horse-racing event, G.H. Mumm embarked on an aggressive trade strategy that sought to #darewincelebrate their headline partner status. At over 900 in store activations nationwide, a bottle of Mumm could secure a VIP trip to the MET; whilst the Paddock Club Experience dominated premium nightlife venues. Sophistication was served with ”avant garde” models wearing laser shoulder pads, dazzling projection mapping, an eye catching bottle serve and a troupe of gorgeous stage dancers.
In 2018, Olympic sprinting legend Usain Bolt joined the team to host Africa’s Richest Race Day as G.H. Mumm’s official brand ambassador.
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