The Premium Pair

We created an experiential and environmentally conscious consumer interaction at the Valpré stand at the Whiskey Live Festival. Empty Valpré bottles could be handed in, and in exchange, whiskey drinkers received a sapling, as a metaphor of a sustainable future. The choice of sapling corresponded to the wood used in the process of maturing the individual’s favourite sustainable whiskey.

Overview

View Gallery Photos Of The Events