EXPLORADDICTION
As times toughen and realities harshen, consumers seek escapism even more.
Trends that shift tomorrow
ALIVE ≠ LIVING
People want to be at the centre of the action to find meaning in brands. And they instantly and continuously Facebook/ Instagram/tweet their experiences in order to gain social currency.
CUSTOMISATION
People are hard-wired to see things from their own perspective. They want to engage on their own terms and have personal interactions that make them famous, even if only on their own life-stage.
SHAREABILITY
Because everyone is seeking those “my friend’s won’t believe this” experiences, storytelling and memories worth sharing live on beyond the activation.
Pril One Drop Bottle
Mar 01, 2021 / Uncategorized
Great example of a shopper marketing-driven campaign. There are not that many great shopper marketing ideas around but this one raises the issue.. Read More
Expensify Th!$
Mar 01, 2021 / Uncategorized
A.K.A. Expensify Th!$ is a hybrid music video, PR stunt and product demo all rolled into pop culture. Great example of well crafted.. Read More
Uber Eats – Shark Bait
Mar 01, 2021 / Uncategorized
To announce that it now delivers McDonald’s in New Zealand, Uber Eats decided to play a joke – not on a person, but.. Read More
For The Throne
Mar 01, 2021 / Uncategorized
A Game of the hidden Throne, Perhaps a joust? What about donating Blood? These are the amazing and inspiring trends that exploded through.. Read More
Frozen Football
Mar 01, 2021 / Uncategorized
Coors Light created the world’s first Frozen Foosball table. The hotter the game gets, the bigger is the refreshment... Read More
3D On The Rocks
Mar 01, 2021 / Uncategorized
Whisky is one of the most popular alcoholic drinks in the world. However, whisky fans are getting older as time passes, while younger.. Read More