EXPLORADDICTION
As times toughen and realities harshen, consumers seek escapism even more.
Trends that shift tomorrow
ALIVE ≠ LIVING
People want to be at the centre of the action to find meaning in brands. And they instantly and continuously Facebook/ Instagram/tweet their experiences in order to gain social currency.
CUSTOMISATION
People are hard-wired to see things from their own perspective. They want to engage on their own terms and have personal interactions that make them famous, even if only on their own life-stage.
SHAREABILITY
Because everyone is seeking those “my friend’s won’t believe this” experiences, storytelling and memories worth sharing live on beyond the activation.
The Cup Size Choir: Experiential Campaign
Jun 11, 2011 / Inspiration
La Senza recently ran a Cup Size Choir experiential campaign where they had a row of models wearing their sexy lingerie lying on.. Read More
Marketing Agencies: Beware Of Badvertising
Apr 28, 2011 / Inspiration
Marketing agencies can sometimes push limits. Although their marketing campaigns are pretty ‘effective’ in that they generate a .. Read More
Brand Marketing: The Power of Searching and Locating
Apr 06, 2011 / Inspiration
Searching and locating online is the new seeking, as it saves consumers time, makes it impossible to forget or miss out, and thus.. Read More
Brand Identity: Paying consumers to market products
Apr 06, 2011 / Inspiration
Companies spend untold amounts of money to develop brand identities and designs that connect with the hearts and minds of .. Read More
Both sides of the story with BBC’S marketing campaign
Apr 06, 2011 / Inspiration
So often we focus our attention on just the one side of the story. Stories aren’t objective, they’re selective. The BBC ‘See.. Read More
MASS MINGLING: Technology & promotions
Apr 06, 2011 / Inspiration
Long gone are the days when ‘online’ was synonymous with social isolation and loneliness. We are, in fact, now witnessing the .. Read More