EXPLORADDICTION
As times toughen and realities harshen, consumers seek escapism even more.
Trends that shift tomorrow
ALIVE ≠ LIVING
People want to be at the centre of the action to find meaning in brands. And they instantly and continuously Facebook/ Instagram/tweet their experiences in order to gain social currency.
CUSTOMISATION
People are hard-wired to see things from their own perspective. They want to engage on their own terms and have personal interactions that make them famous, even if only on their own life-stage.
SHAREABILITY
Because everyone is seeking those “my friend’s won’t believe this” experiences, storytelling and memories worth sharing live on beyond the activation.
Motor Dreams
Jun 13, 2017 / Video
Babies will sleep at home the same way they sleep in a car. A unique crib reproduces your car’s movements and sounds... Read More
Hijacked Highway
Jun 13, 2017 / Video
The biggest VR experience in Peru “hijacks” billboards along Panamericana Sur, the country’s main highway, by offering VR cardboard glasses that allow auto.. Read More
World’s toughest job
Jun 13, 2017 / Video
Unlimited hours. No breaks. The most important job is also the world’s toughest job... Read More
RUN TO MUM
Jun 13, 2017 / Case Study
To promote HOP! Air France young person’s card for 12-24 year olds, the Les Gaulois agency introduced a cheeky strategy to bring kids.. Read More
The Gift Bottle
Jun 13, 2017 / Video
Coke transformed their bottle, the biggest icon the brand has, into a present that anyone can give and share! A regular bottle of.. Read More
#UpgradeChicago
Jun 13, 2017 / Video
Everyone loves an upgrade, so Lufthansa decided to upgrade Chicago’s city services to demonstrate how their new aircraft was an upgrade over everything.. Read More