Consumers were tested with several tests and challenges to see if they would comply to get a packet of Delites. BBDO created a vending machine that would give out a packet when a person would complete each task. The tasks ranged from dancing to pushing a button 1000 times. This experiential brand activation created an entertaining scene for passers-by and tested how far a human being is willing to go to get something they want. It also showed the power of a below-the-line promotion in creating strong consumer engagements
