To raise awareness and collect funds for UNICEF, this agency organised Champions for Life in collaboration with “La Liga”, a friendly football game on the benefit of children. To make the children protagonists of this event, they asked them to send videos with an original goal celebration, the soccer stars choose the one that they liked the most and when scoring, for first time in history, they imitated children’s celebrations during the game (broadcasted live on TVE in more than 30 countries around the world.
