Oct 04
Portable water generator for The University of Engineering

Portable Water Generator

The University of Engineering and Technology in Peru believes that engineering can change the world and they used a socially conscious experiential campaign to prove this. To deal with a drop in applications in the faculty they launched an ad campaign that would not only attract applicants but also impact the community. The result was a billboard that could pull in moisture from the atmosphere and convert it into drinking water for poor communities. The billboard generated over 9000 litres of water in 3 months and applications went up by 38%. The promotion showed that people need to see how they can impact the world through a product or in this case, an engineering degree.

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