Feb 04
Scion Swag Machine At Naias

Scion Swag Machine At Naias

Standing out in an overcrowded automotive space, and reaching the notoriously distracted millennial demographic are big challenges. Reaching Scion’s target customer—self-starter entrepreneurs ages 18-34—required a fresh exhibit space and an original approach to the brand. At the heart of the experience was the world’s first Instagram-powered vending machine.

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