Feb 04
TNT "Dallas" Gas Station

TNT “Dallas” Gas Station

TNT’s Ewing Energies Gas Station takeover was a marketing campaign that kicked off the season three premiere of DALLAS. Blurring the lines between fact and fiction, Turner Broadcasting tapped the power of one of TV’s most notorious fictional families to undercut the competition, offering affordable gas prices ($1.98/gallon vs. the average $3.50/gallon during that time) at an experiential flagship gas station in New York City.

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